Strategy, Brand & Growth Consulting

I help leadership teams stop spinning and start scaling by turning ambiguity into aligned, measurable growth.

Through clearer positioning, stronger go-to-market alignment, and practical execution guidance, I partner with companies navigating complexity to create more predictable, sustainable growth.

This work is designed for leadership teams navigating growth, complexity, or transition — most often in telecom, CPG, SaaS, and other scaling businesses.

As companies scale, grow through acquisition, or enter new markets, growth often becomes harder than it should be. Teams stay busy, but results feel uneven. Messaging fragments. Funnels become overcomplicated. Sales and marketing drift out of alignment.

I work with leadership teams to bring clarity back to the commercial engine and help turn strategy, investment, and ambition into real results.

What I Do

Strategic growth and go-to-market consulting

I partner with executive teams to solve growth challenges that don’t live neatly in one function, often sitting at the intersection of strategy, brand, content, and go-to-market execution.

My work often includes:

  • Clarifying brand narrative and positioning so growth efforts are cohesive, differentiated, and repeatable

  • Aligning content, messaging, and storytelling across marketing and sales to support demand and conversion

  • Simplifying and strengthening demand and funnel strategy

  • Supporting market entry, launch, and expansion initiatives

  • Reducing over-reliance on discounting through clearer value communication

  • Advising on post-acquisition integration from a customer and brand perspective

My role is advisory and collaborative. I don’t replace internal teams. I help them move forward with more clarity, confidence, and focus.

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  • “Jenny brings clarity and momentum to complex go-to-market challenges. Her strategic vision, combined with a data-driven approach, was pivotal in strengthening our go-to-market programs and driving real results. She operates as a true partner to leadership teams.”

    —Senior Marketing Leader, Global Enterprise Software Company

  • “Jenny has a rare ability to bring clarity and momentum to complex telecom organizations. She transformed how our marketing supported growth while earning trust across departments. She balances results with sound judgment, and that made a real difference during a period of change.”

    —Senior Leader, Telecom Provider

  • “Jenny connects strategy, storytelling, and execution in a way that elevates brand and growth work at scale. Her leadership and creative instincts helped sharpen our brand narrative and drive more effective marketing across a global organization.”

    —Global Media & Marketing Leader, CPG

Who I Work With

I frequently work with PE-backed telecom and fiber platforms, particularly those navigating infrastructure investment, acquisitions, and rapid expansion.

In these environments, I help leadership teams:

  • Translate network and M&A investment into subscriber growth

  • Align fragmented brands, funnels, and customer journeys

  • Strengthen sales and marketing alignment across markets and channels

  • Create more predictable growth without relying solely on promotions or heroics

Much of this work centers on modernizing brand and narrative so infrastructure investment, acquisitions, and go-to-market efforts tell a clear, compelling story to customers and communities.

Other industries

In addition to telecom, I also advise leadership teams in CPG, SaaS, and other consumer and B2B businesses facing similar challenges related to growth, positioning, organizational alignment, or change.

While the industries may differ, the underlying problems are often the same. In CPG environments, my focus often centers on brand clarity, narrative consistency, and content strategy as levers for growth at scale.

How I Work

Most engagements are structured as:

  • Fractional or advisory partnerships

  • Focused strategy or diagnostic engagements

  • Executive-level working sessions and ongoing guidance

I work closely with founders, CEOs, and senior leaders, providing perspective, structure, and momentum during periods of growth or transition.

Let’s Talk

If growth feels harder than it should, or if your organization is navigating complexity, expansion, or change, I’d be happy to have a conversation.

You don’t need more activity.
You need clarity.

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